The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap ––
The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap ––


the soap that cleanses your image
140 g of moral superiority.
now with 100% more buzzwords.
look sustainable, feel superior.

what is greenwashing soap?


is it a product? A critique? Both?
greenwashing is a satirical soap designed to expose the hypocrisy behind big industries’ sustainability claims and the performative nature of “green” branding. It’s both a physical item and a symbol, highlighting the absurdity of marketing’s power to shape perceptions.
this soap will be launched through a series of exclusive parties, combining celebration with critique and using humor, decor, music, and installations to bring the concept of greenwashing to life.


this soap will be launched through a series of exclusive parties, combining celebration with critique and using humor, decor, music, and installations to bring the concept of greenwashing to life.



