the cleanest greenwashing soap manifesto
The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap ––
The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap –– The Cleanest Greenwashing Soap ––
sustainability has been hijacked by marketing.
Not as a solution, but as a story—it gives you permission to buy more.
we want you to think about why you're buying it in the first place.
what are you actually buying?
this soap will be launched through a series of exclusive parties, combining celebration with critique and using humor, decor, music, and installations to bring the concept of greenwashing to life.
Cleansing the Surface,
Not the Problem
Brands have mastered the art of washing away their sins with buzzwords like ‘clean,’ ‘green,’ or ‘sustainable.’ But what do these words mean when they are unregulated, undefinable, and unverified? Not much. Just like the promises made to consumers who want to believe they are making ethical choices in a system designed to keep them consuming.
Lather. Rinse. Repeat.
The Cleanest Greenwashing Soap does not provide the solution. It does not clean your conscience, it only cleans your hands. It will not save the planet. It exists to expose the absurdity of selling "sustainability" as a commodity.
The Lie We All Buy Into
We’ve been conditioned to trust the right packaging, the right color scheme, the right corporate statement. We’ve been sold the illusion that capitalism can be both infinite and sustainable. The Cleanest Greenwashing Soap embodies this contradiction—an object that promises purity but exists as a critique of the culture that demands it.
Confronted with the message, you’re naturally inclined to question the product—and rightly so. This is how product marketing works.
We set out to flip corporate greenwashing; instead of “green” marketing for a “questionable” product, we have created a “green” product with “questionable” marketing.
You are buying a 140g olive and coconut oil based bar of soap, produced using the triple-milled process. This traditional method removes air and excess water, creating a denser bar that lasts longer and produces a rich lather. The soap has been formulated and produced by artisanal soap maker Savonnerie des Collines in France.
The packaging is made in London by DRUK, using litho printing on 300g recycled paper. All soaps are packed by two eager parasites, wrapped in reused shipping material, and sent from our local post office in London or Paris.